Goula - More than playtime

Goula, a name rooted in the Vic community (north of Barcelona), stems from a family legacy crafting turned goods and Christmas décor since 1942.

Originating in the family home's basement under Josep Goula, our journey transitioned into crafting wooden toys, catering to children's play and educational needs. Through durable, warm wooden materials and engaging designs, we foster learning through play, nurturing children's capabilities and skills.

Our 75-year evolution witnessed a shift, integrating cardboard, fabric, and blended materials while retaining the essence of timeless toys, now aligned with modern times.

All creations stem from our Barcelona design hub, featuring collaborations with esteemed local illustrators, infusing Goula products with a radiant Mediterranean charm — our brand's hallmark.

Today, from that humble family workshop, Goula stands tall as Spain's foremost wooden toy brand, revered across all markets.

What sets us apart

Educational Value with a Fun Twist

Goula toys are thoughtfully designed to combine learning with play. Each toy promotes cognitive and motor skills development in a fun, engaging way, ensuring that children gain valuable knowledge while enjoying themselves.

Memorable Family Moments

Our toys are crafted to create lasting memories. Goula encourages family interaction, making playtime a special opportunity for parents and children to bond, laugh, and grow together.

High-Quality, Safe, and Unique

We prioritize safety and durability in every Goula toy. Our unique designs and high-quality materials ensure that each product is not only safe for your child but also built to withstand years of joyful play.