Jumbo enters a new chapter as one global brand

Jumbo Group is bringing its manufacturing brands together under the Jumbo brand, marking a new chapter in the company’s evolution as an international toys and games business.

As part of this transition, Jumbo will become the shared corporate and commercial brand across the organisation, bringing together the businesses previously operating under local manufacturing brands such as Diset in Spain, Dujardin in France and Galt in the United Kingdom.

The change creates a clearer and more consistent global identity, while building on the expertise, heritage and local market knowledge developed across the different businesses over the years.

From now on, Jumbo Group will operate under the name Jumbo, reflecting one organisation united by a common ambition: to create games, toys and experiences that make play bigger.

The transition will be progressively reflected across the company’s corporate channels, communications and brand touchpoints.