Our 75-year evolution witnessed a shift, integrating cardboard, fabric, and blended materials while retaining the essence of timeless toys, now aligned with modern times. All creations stem from our Barcelona design hub, featuring collaborations with esteemed local illustrators, infusing Goula products with a radiant Mediterranean charm — our brand's hallmark. Today, from that humble family workshop, Goula stands tall as Spain's foremost wooden toy brand, revered across all markets.
Goula - More than playtime
Goula, a name rooted in the Vic community (north of Barcelona), stems from a family legacy crafting turned goods and Christmas décor since 1942. Originating in the family home's basement under Josep Goula, our journey transitioned into crafting wooden toys, catering to children's play and educational needs. Through durable, warm wooden materials and engaging designs, we foster learning through play, nurturing children's capabilities and skills.
What sets us apart
Distinctive brand essence
Goula is an educational and innovative brand of preschool toys, committed to nurturing children’s development through engaging, high-quality play experiences.
Unique design
Our charming characters and friendly illustrations create a visually engaging experience, making Goula toys instantly recognisable and delightful.
Creates emotional moments
Goula crafts memorable family moments, ensuring each playtime is filled with joy and meaningful connections between parents and their little ones.