Sustainability

Our core business is all about making fun products to share playful moments. To make sure the next generation can also keep enjoying this, we need to change our products and packaging by using resources more sustainably.

We’ve looked at how we take our products from an idea, through design, manufacturing and distribution to the point of sale. At how we can shorten the entire supply chain to reduce our footprint.

Coming to work should be fun too, a safe place where everyone is treated fairly, with dignity and respect. From our creative teams to the hard-working folks who put it all together, we want to ensure everyone enjoys good working conditions.

Our vision of sustainability is one that is inclusive and takes in all of these people, starting with our youngest players who will one day build better tomorrows. We believe in the power of play and in promoting learning through play.

Born out of different companies, we’ve always believed that together we can achieve more. By collaborating with fellow experts, working with like-minded organisations. By supporting each other, we can make things happen. We can strengthen through partnerships.